Article By Doubleclick Digital Advertising
- The DoubleClick Advertising Exchange service solves both problems by providing advertisers, agencies, publishers and ad networks with a dynamic marketplace where they can buy and sell online display advertising - impression by impression - with greater efficiency, transparency and control.
Video on the Internet has become increasingly sophisticated thanks to advances in technology that have enriched the experience for consumers. Additionally, online video provides advertisers the opportunity to interact with their audiences in a way that is increasingly dynamic—with live, streaming video taking this new media even one step further in advancement. Read More
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