Wake UP to Success -- Claiming Ownership of Your Business and Taking Action II

The real “bottom line” demarcation between success and not success with any entrepreneurial/self reliant type of opportunity is – the level of motivation.

Now this is the interesting part…..motivation is not something you can buy or get from someone else. Motivation is internal and it comes from knowing that your goal is a possibility. Knowing why you want to be successful with your business, the burning desires/reasons.

What I did to take action and ownership of my business, was to first figure out my goal, my WHY and I wrote it down in detail
Getting clear with “a real possibility in my life” translates into motivation and taking the action.

Keep the reward in mind and at hand at all times and you’ll be destin to realize your result and greatness.

Motivate yourself, take the action and realize the result.

Build Buzz With Video

While we're talking e-business trends, let's take a look at video, which has gone through rapid and massive growth this past year. Free hosting by sites like YouTube, plus the availability of digital video recorders on cameras and mobile phones, enable literally anyone to create their own videos.

So far, one of the most successful applications of video-to-internet marketing has been to offer quality educational content for free (with or without an opt-in), and position it as a limited-time offer. Viewers watch the video, such as the first part of a ten-part course, and then pass it on to other potential customers. The more people who see it and recognize the value for their own life or business, the more they’ll take the next step and go to your website to get the next installment.

How-to videos uploaded to video-sharing sites can also draw targeted audiences. I just spotted one recently: “How to Fold a Fitted Sheet.” Don’t you think an online bedding store should’ve done that first?

Secrets of The Millionaire Mind by T. Harv Eker

Free Audio


"There is a secret psychology to money," says T. Harv Eker, internationally known speaker and author of 11 top-selling books and courses, "Most people don't know about it, that's why most people never reach their financial potential."

Eker explains, "Your outer world is simply a reflection of your inner world! A lack of money is not a problem, it is merely a symptom of what's going on underneath! The fastest and only way to permanently change your financial situation on the outside, is to first change it on the inside." Eker should know, using this strategy he went from zero to millionaire in only 2 1/2 years!

Here's just a portion of what you'll learn!

1.The 5 critical ways rich people think differently than the poor & middle class.
2.The hidden cause of almost all financial problems.
3.How your childhood conditioning is affecting you financially today.
4.Why knowledge & skill do not create wealth.
5.How to attract so-called "luck" with money and success.
6How to train your "mind" to work for you instead of against you.

"Money miracles can occur when we get out of our own way," says Eker. "The problem is, by ourselves, we can never see what's holding us back from reaching our full potential. Einstein said it best, "you can't solve a problem with the same mind that created it." The information in this course is extremely powerful! If you learn the strategies and use them, your financial life will change forever."

10 Marketing Trends to Watch in 2007

By Kim T. Gordon

Throughout 2006, I've been watching and interpreting the marketing stats and studies that impact small businesses to give you tips on staying one step ahead. Now, with 2007 fast approaching, let's look at a roundup of the hottest trends, from changes taking place among consumer audiences through what to watch for in traditional and online marketing. Here's the info you need on the most important trends and how to make the most of them to increase sales and grow your business in the New Year.

Consumer Trends

1. College Grads
If you're searching for the most effective way to reach this desirable prospect group, move your marketing dollars into online media. The internet is now the primary source of media and entertainment among college grads, whose top planned purchases upon graduation are professional clothing, travel/airline tickets, health insurance and furniture according to the “Y2M: eGrad College Graduate Survey”. Nearly 80 percent of respondents are online purchasers, making them ideal candidates for your online campaign

2. Affluent Working Women
The big news is that this group is increasing in size, and the best way to reach them may be online. According to The Media Audit, affluent working women with family incomes of $75,000 or more are growing in number, and 94.3 percent access the internet during an average month. About half are now considered heavy users of the internet, while heavy use of radio, television, newspapers and direct mail has all declined within this group. To increase sales from this expanding audience, alter your media spending to place greater emphasis online.

3. Asian Population Growth
The southern region of the U.S. boasts the fastest Asian population growth rate (31 percent), followed by the Midwest (24 percent), the Northeast (23 percent) and the West (19 percent), according to an analysis of Census Bureau data in the “American Community Survey” by Kang & Lee Advertising. Asians represent a prospect group with higher than average household incomes and education levels. Can you offer a product or service that will appeal to this growing market?

4. Word-Of-Mouth
Want to build buzz? Lucid Marketing's study, "U.S. Adults: Word of Mouth Communications," found that women were more likely than men to share a positive experience with a business or recommend an enjoyable product; full-time employees made substantially more daily contacts than those not in the workforce; and people with household earnings of more than $100,000 were more likely to make recommendations than those earning less. So buzz marketers should direct efforts to these three "chatty" groups.

Trends in Traditional Media

5. Yellow Pages
According to a study from the Kelsey group, marketers targeting younger demographics should transition away from print. Only 28 percent of teens said they would turn to print Yellow Pages first to find a local business, product, or service, while 47 percent said their first choice would be search engines. And just 44 percent of respondents between the ages and 18 and 34 favored print Yellow Pages.

6. Simultaneous Media Usage
There's no longer such a thing as a captive media audience--consumers are frequently participating in more than one form of media at any one time. Seventy percent of web users, for instance, watch TV occasionally to regularly while online, according to BIGresearch’s “Simultaneous Media Survey.” It also found that nearly 65 percent watch TV while they read, and 51 percent of radio listeners read the newspaper while listening. The rise in multitasking among consumers mandates an integrated media approach and an increased emphasis on advertising within the most relevant and engaging content.

7. Newspapers
This past year, many of the websites of major newspapers have become the number-one portals in their geographic markets and are drawing a larger, younger and more affluent readership. The audience that reads a newspaper’s website but not its print version accounts for 2 to 15 percent of the Integrated Newspaper Audience, according to Scarborough Research, and that represents hundreds of thousands of readers for many newspapers in larger markets. They’re successfully attracting 18-to-34-year-olds to their sites, and the online readers are more upscale, which can make them a more desirable audience. If you're an advertiser in the "print" newspaper, you can negotiate for a combo rate to run online as well to reach these additional readers. And if advertising in the print newspaper is too expensive for your business, you may find more affordable rates online by drilling down past the main pages to place ads on content-rich, but less frequently visited web pages.

Hot Online Trends

8. Web Conferencing
As business travel becomes increasingly challenging due to increased security, advance check-in times and transportation delays, online workshops and meetings that require no travel are coming to the forefront. It’s more desirable than ever to demo your new product to a group or make a sales presentation without anyone ever leaving home. Participants can watch your presentation on their computer monitors and hear you live on their computer speakers or by phone. In fact, I'm now transitioning to this technology to deliver webinars, and you can, too.

9. Online Research
Whether you sell exclusively online or primarily through a brick-and-mortar site, online search will have a profound impact on your sales in 2007. When asked how often they researched products online before buying them in person or in a store, 87 percent of nearly 7,500 respondents to a BIGresearch “Consumer Intentions and Actions Survey” said they did so occasionally to regularly. And a comScore research study showed that 63 percent of searchers completed a purchase in offline retail stores following their search activity. So no matter whether you sell online, off-line or both, you need a great website with deep, persuasive content that keeps your prospects and customers shopping on your site or sends them to your store.

10. Local Search
Want to know where to invest your online marketing dollars in 2007? Aim for higher rankings in the top search engines. Sixty-two percent of searchers click on a link within the first page of results, according to a report from iProspect and Jupiter Research. To win higher rankings in natural search results, you can optimize your site by sprinkling the keyword phrases your best prospects will be searching for throughout all the pages of your site, in your page descriptions and in metatags. You should also secure links to your site from other high-ranking websites. But to guarantee you'll turn up in the top search results, invest in a paid search campaign. Local search campaigns are often the most affordable and will bring traffic from your immediate market area in the New Year.

Work From Home Tips

When you are working online, you must create a system and work that system. Why a system?

A system holds you accountable. A system allows you the opportunity to track and test and make adjustments. A system gives you the framework to share your success with others.

So once you have your system, are there a few tricks and tips and techniques that can help you go ‘over the top’? You bet there are!

Here are just a few:

1) Try tracking your sales rather than your opt-in rates. It is really easy to keep track of opt-in rates and use that as a gauge for the success of a traffic source. But if you track each sale back to the source, the sales might tell a different story.

2) Get more organized. Create a new folder on your desktop. ‘Online resources’ In that folder, have a collection of other folders, one for each type of product or tool or email you receive. It is too easy to save free gifts, tools, and quality emails for your swipe file, but when you are looking for them a month down the road, you have no idea how to find what you are looking for. You don’t remember the cryptic name you saved it under (as3rfgh56.xyz). You don’t remember which file your computer so helpfully suggested you place it in.

3) Send your email list a survey. What do they want you to write about? What products are they looking for? How can you better serve them?

4) Change up your signature on your email from time to time. Maybe you have a new web site or a new affiliate program most of those on your daily emailing list have not seen. After awhile, your same old signature becomes boring. Change it up!

5) Go back to the basics. When you hit a plateau, ask yourself what you did when you first started growing. You may think, but that was so amateur! But who cares, if it was creating growth. Do what works, not what everyone else thinks you should be doing.