Podcasting is a simple way for us to distribute MP3 files and for you to receive them. By subscribing to our podcast using a podcast reader, you'll receive automatic updates of our new shows. Podcasting's initial appeal was to allow individuals to distribute their own "radio shows," but the system quickly became used in a wide variety of other ways, including distribution of school lessons, official and unofficial audio tours of museums, conference meeting alerts and updates, and by police departments to distribute public safety messages.
I've never used podcasts for marketing but I know that all the "BIG" dogs are doing it. They're relatively easy way to get friendly with your prospects. Want to listen to your favorite radio shows and audio and video programs anytime? The iTunes Store offers tens of thousands of podcasts, from both big names and independent creators.
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