Tuesday, January 30, 2007

Quality vs. Quantity

Anyone in business knows, the quality of leads is the key to making it or breaking it. You can call thousands of leads, but if the leads aren't responding to the right advertising, you'll be wasting valuable time. Yes, you may make a sale or two, but your conversion rate will go up significantly in correlation to the quality of your leads. In my business, I teach people how to market effectively with a simple proven system so that their leads are of quality. One lead can equal one sale when it's the right lead. Whether it's a home based business, a work at home opportunity, direct sales, network marketing or traditional business, having the leads that convert to customers means dollars in the bank and a successful venture as an entrepreneur.